Today, the company is run by the second generation. Stefano and Massimo Ricotti, alongside their mother Lorenza Cera, have carried the founders' original commitment forward while dividing responsibilities in a way that reflects real operational clarity — Stefano leads sales and marketing, Massimo oversees technical management, and together they've kept the business rooted in the same values it started with.
So what actually explains four decades of staying power in a competitive, technical industry? It comes down to three things the company has never compromised on. The first is authenticity — every piece of equipment is designed and built in Italy, from material selection through final assembly and testing, the kind of hands-on attention that's easier to promise than to actually sustain at scale. The second is a genuine commitment to innovation, driven largely by close collaboration with its distribution network, which keeps the company responding to what professionals in the field are actually asking for rather than guessing from a distance. The third is design — the belief that equipment built for demanding daily use shouldn't have to sacrifice how it looks or feels to operate.
That philosophy shows up clearly across the product range. Airless paint sprayers remain the core of the lineup, backed by a full set of original accessories and spare parts. For professionals who need continuous air spray painting, the Short 110 Group was built specifically for that demand. And for applications requiring high transfer rates with minimal atomization, the HVLP turbine line — including the Airbass Turbo 800 and Turboshort — rounds out a catalog built for painters, auto body specialists, carpenters, and construction teams alike.
What tends to stand out most, though, isn't any single product spec. It's the fact that in the world of professional painting equipment, Tecnover has made a name for itself -
https://tecnover.com/en/company/why-tecnover/ not through aggressive...
2026-07-18